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Resume

Work
Experience

Aarti Thakur-(2 Denim).jpeg

2021-Present

Senior Digital Analyst

  • Revolutionized daily reporting processes, saving significant time through automation.

  • Achieved exceptional data accuracy, maintaining 99.99% in pacing reports.

  • Enhanced workflow efficiency through cross-functional coordination.

  • Fostered open communication and collaboration, ensuring stakeholder engagement.

  • Advanced organizational capabilities, participating in diverse training programs.

2018-2021

Regional CRM Coordinator

  •  Analyzed consumer behavior and market trends, providing actionable insights to senior management.

  • Implemented CMS, ensuring efficient administration.

  • Managed MIS records and served as the CRM coordinator.

  • Collaborated with key personnel for strategic business insights.

  • Played a significant role in the launch of Sundaram NFO and Sundaram Blue-chip Fund, achieving substantial business bookings in the Northern Region.

2015 - 2018

Executive Assistant

  • Contributed to trust vision: Ancient Indian Civilization, Cultural Continuity, women's empowerment.

  • Developed versatile skills: accounting, finance, research, teamwork, leadership.

  • Supported cultural seminars: "Delhi Panchala through ages (2016)" and "Delhi Mahabharata manthan."

Education

2020-2021

Board Infinity | Data Science certification

2011-2015

Delhi University | Bachelor Of Commerce

Working with Laptop

Skills & Expertise

Technical Skills:

  • Process Automation: Google Apps Script, Jupyter (Python)

  • Data Analysis: Campaign metrics, data-driven insights

  • Tools: DCM, Google Analytics, Meta Business Suite, Google AdWords, Ad Manager, Excel, Data Studio

Digital Skills:

  • Campaign Coordination: Timely launches, cross-functional collaboration

  • Reporting and Analysis: Insightful campaign reports, quarterly analysis

  • Content Creation: Engaging writing for web, blogs, articles, and social media; impactful email content; persuasive web page copy

  • Digital Advertising Campaigns: Management and creation of Facebook Ads, Google Ads, and strategic keyword planning

Administrative Skills:

  • Workflow Optimization: Streamlined processes, cross-functional coordination

  • Stakeholder Collaboration: Open communication, engagement throughout campaigns

Digital Marketing Skills:

  • Social Media Campaigns: Designing content for brand visibility and engagement

  • YouTube Video Descriptions: Creating descriptive and engaging video content

  • Sales and Marketing Ad Copy: Developing persuasive ad content for lead generation and brand awareness

Additional Skills:

  • Multitasking: Efficiently managing multiple tasks simultaneously

  • Communication: Providing intelligent insights and updates

  • Collaboration: Actively participating in process improvements and team efforts

  • Adaptability: Flexibility in response to dynamic requirements

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